Transitions are back on TV this month

Transitions are back on TV this month

  • Tenth consecutive year of multi-million pound media investment
  • New modern, more stylish imagery to appeal to a younger market
  • Five weeks on satellite and terrestrial TV from 25th April- 31st May
  • TV, video On Demand and extensive digital activity
  • Trade advert featured in The Optician and Optometry Today, April edition.

You can view the advertisement here:

Both the digital and TV campaigns are designed to drive traffic to the independents store finder and in turn, drive footfall into practice as well as create demand for the product.

Essilor is here to support customers with related marketing initiatives, in partnership with Lenstec Optical Group.